I'm a marketing executive with 15+ years of experience building growth systems across performance marketing, customer acquisition, demand generation, and revenue marketing.
My career started hands-on in digital acquisition, particularly paid search and paid social, before expanding into broader growth leadership. I've led large-scale direct-response acquisition for consumer and small-business brands, managed $150M+ annual media portfolios, and most recently led a 30+ person global demand organization at MongoDB spanning acquisition, integrated campaigns, ABM, lifecycle, partner marketing, and scaled demand programs.
That range has shaped how I approach marketing: start with the business outcome, understand the customer and economics, use data to identify what's actually driving incremental growth, and continuously focus resources on the opportunities with the greatest commercial impact.
Today, I'm also focused on how AI can make marketing organizations faster and more effective, from analysis and experimentation to campaign execution, reporting, and strategic decision support.
